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The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.; Yen, Dorothy A. - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.; Lindgreen, Adam; Palihawadana, Dayananda; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5, pp. 629-652
Persistent link: https://www.econbiz.de/10009966460