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The production and consumption activities relating to the celebrity artist
Fillis, Ian - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 646-664
Persistent link: https://www.econbiz.de/10011325774
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Moving beyond fan typologies : the impact of social integration on team loyalty in football
Fillis, Ian; Mackey, Craig - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 364-382
Persistent link: https://www.econbiz.de/10010345667
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An Andalusian Dog or a Rising Star? Creativity and the Marketing - Entrepreneurship Interface
Fillis, Ian - In: Journal of marketing management : MM 18 (2002) 3-4, pp. 379-396
Persistent link: https://www.econbiz.de/10006974257