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Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine; Harness, David - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
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Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie; Prothero, Andrea - In: Journal of marketing management : MM 34 (2018) 7/8, pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
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Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne; Liljander, Veronica; Gummerus, Johanna - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
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Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
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Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang; Wei, Chiou-Fong; Parker, Kevin R.; … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
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Special issue: Service integration and coordination in a complex world
Aitken, Robert (contributor) - 2012
Persistent link: https://www.econbiz.de/10009697995