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~isPartOf:"Journal of marketing management : MM"
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Social Web
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Online-Marketing
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Dessart, Laurence
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Dholakia, Nikhilesh
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Golf-Papez, Maja
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Molesworth, Mike
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Morgan-Thomas, Anna
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Nunan, Daniel
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Polonsky, Michael J.
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Raquel, Cristiana
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Reyes, Ian
2
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Bourlakis, Michael
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
601
Technological forecasting & social change : an international journal
364
SpringerLink / Bücher
350
Journal of retailing and consumer services
312
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
International journal of internet marketing and advertising : IJIMA
236
Springer eBook Collection
218
Information systems research : ISR
189
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of advertising research
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Tourism management : research, policies, practice
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Journal of management information systems : JMIS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the review of marketing communications
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Journal of marketing communications
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
International journal of hospitality management
124
Psychology & marketing
120
Electronic commerce research
115
Journal of internet commerce
114
Industrial marketing management : the international journal for industrial and high-tech firms
113
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
107
NBER working paper series
104
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
96
Management information systems : mis quarterly
95
Journal of travel and tourism marketing
94
Working paper / National Bureau of Economic Research, Inc.
93
Cogent business & management
90
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Journal of marketing
88
Premier reference source
86
CESifo working papers
85
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
International journal of technology marketing : IJTMkt
84
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ECONIS (ZBW)
99
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99
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1
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
2
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
Saved in:
3
Special edition: New developments in online marketing
Hamill, James
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003984978
Saved in:
4
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
5
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
6
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
7
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
8
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
9
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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