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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
101
Markenführung
101
Brand image
46
Markenimage
46
Social Web
41
Social web
41
Beziehungsmarketing
32
Großbritannien
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Relationship marketing
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English
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hewer, Paul
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Devlin, James F.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
McDonagh, Pierre
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Baumgarth, Carsten
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
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Journal of marketing management : MM
Journal of business research : JBR
2,221
Journal of retailing and consumer services
1,974
NBER working paper series
1,168
Working paper / National Bureau of Economic Research, Inc.
988
NBER Working Paper
825
International journal of consumer studies
774
Finance research letters
773
SpringerLink / Bücher
766
International journal of hospitality management
757
Psychology & marketing
685
The journal of brand management : an international journal
644
International review of financial analysis
620
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of banking & finance
559
Applied economics
548
Pacific-Basin finance journal
538
Management science : journal of the Institute for Operations Research and the Management Sciences
505
The journal of product & brand management
494
Applied economics letters
477
Discussion paper / Centre for Economic Policy Research
447
International review of economics & finance : IREF
436
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
399
Journal of marketing research : JMR
377
Applied financial economics
362
Research in international business and finance
362
Cogent business & management
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of international financial markets, institutions & money
349
Journal of financial economics
348
Journal of travel and tourism marketing
344
Journal of economic behavior & organization : JEBO
343
The journal of finance : the journal of the American Finance Association
340
Tourism management : research, policies, practice
338
Economic modelling
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
IMF Working Papers
331
Journal of marketing
331
Journal of international consumer marketing
329
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ECONIS (ZBW)
359
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359
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
3
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
4
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
5
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
6
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
9
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
10
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
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