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Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study
Bang, Nguyen; Simkin, Lyndon; Klaus, Philipp; Chen, Junsong - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1181-1206
Persistent link: https://www.econbiz.de/10011405224
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A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
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The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276