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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Motorcycling edgework : a practice theory perspective
Murphy, Steven; Patterson, Maurice - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
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Consumer scapegoating during a systemic product-harm crisis
Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1270-1290
Persistent link: https://www.econbiz.de/10009702006
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The influence of terrorism risk perception on purchase involvement and safety concern of international travellers
Seabra, Cláudia; Abrantes, José Luís; Kastenholz, … - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 874-903
Persistent link: https://www.econbiz.de/10010410758
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Exploration and its manifestations in the context of online shopping
Demangeot, Catherine; Broderick, Amanda J. - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1256-1278
Persistent link: https://www.econbiz.de/10008810704
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An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana; Manika, Danae; Graham, Sonja - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
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The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
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Environmentally responsible behaviour in the workplace : an internal social marketing approach
Smith, Anne; O'Sullivan, Terry - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 469-493
Persistent link: https://www.econbiz.de/10009545945
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Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042