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~isPartOf:"Journal of marketing management : MM"
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The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
Saved in:
2
The marketing accounting interface - lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7-8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10008111481
Saved in:
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