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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
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Piacentini, Maria
7
Tadajewski, Mark
7
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Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
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4
Dibb, Sally
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hunt, Shelby D.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
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4
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4
Banister, Emma N.
3
Broderick, Amanda J.
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Devlin, James F.
3
Doherty, Anne Marie
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He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
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Johnson, Lester W.
3
Maclaran, Pauline
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Martin, Drew
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McDonagh, Pierre
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O'Gorman, Kevin
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Patterson, Maurice
3
Rosenberger, Philip J.
3
Rowley, Jennifer
3
Ryan, Annmarie
3
Shankar, Avi
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Vom Lehn, Dirk
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,462
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2,003
International journal of hospitality management
779
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International journal of consumer studies
772
Psychology & marketing
728
The journal of brand management : an international journal
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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The journal of product & brand management
508
European Journal of Marketing
505
European journal of marketing : EJM
501
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Asia Pacific journal of marketing and logistics
443
Industrial marketing management : the international journal for industrial and high-tech firms
434
Journal of marketing research : JMR
405
Journal of Consumer Marketing
404
Journal of strategic marketing
403
Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing communications
394
NBER Working Paper
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Journal of travel and tourism marketing
393
Tourism management : research, policies, practice
393
Journal of the Academy of Marketing Science
390
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
381
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Marketing intelligence & planning
356
Journal of Product & Brand Management
355
Marketing letters : a journal of research in marketing
342
Journal of retailing
339
Cogent business & management
335
Journal of international consumer marketing
334
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
326
Journal of fashion marketing and management
323
International journal of retail & distribution management
319
Journal of consumer behaviour : an international research review
311
The journal of consumer marketing
307
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
462
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1
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
2
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
3
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
4
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
5
Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime
;
Yagüe Guillén, María Jesús
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003710232
Saved in:
6
Explaining behavioural intentions toward co-branded products
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
Saved in:
7
Exploring the brand's world-as-asemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
8
Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
9
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
10
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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