//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The Allure of Starting Afresh...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Computerspiel
1
E-commerce
1
Electronic Commerce
1
Electronics industry
1
Elektronikindustrie
1
Sport
1
Sportmarketing
1
Sports
1
Sports marketing
1
Video game
1
computer games
1
eSports
1
electronic sports
1
experience economy
1
value co-creation
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Seo, Yuri
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
22
Journal of retailing and consumer services
19
European Journal of Marketing
10
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Journal of advertising
7
Asia Pacific journal of marketing and logistics
6
European journal of marketing
6
Asia Pacific Journal of Marketing and Logistics
5
International journal of advertising : the review of marketing communications
4
Journal of business ethics : JBE
4
Journal of consumer behaviour : an international research review
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Australasian marketing journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Service Theory and Practice
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Psychology & Marketing
2
Qualitative market research : an international journal
2
The University of Auckland Business School Research Paper Series
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
European management journal
1
International Marketing Review
1
International journal of market research
1
Journal of Consumer Marketing
1
Journal of Consumer Psychology
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public policy & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Electronic sports : a new marketing landscape of the experience economy
Seo, Yuri
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1542-1560
Persistent link: https://www.econbiz.de/10010230076
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->