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Journal of marketing management : MM
IMF Staff Country Reports
128
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ECONIS (ZBW)
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1
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg
;
Yee, Thomas
;
Tombs, Alastair
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Saved in:
2
Intergenerational spaces : citizens, political marketing and conceptualising trust in a transitional democracy
Susila, Ihwan
;
Dean, Dianne
;
Harness, David
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 970-995
Persistent link: https://www.econbiz.de/10011405172
Saved in:
3
An investigation of how design-oriented organisations implement design thinking
Chen, Steven
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
Saved in:
4
Under the marketers' radar : commonly ignored triggers for brand repertoire changes
Bogomolova, Svetlana
;
Grudinina, Olga
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1378-1403
Persistent link: https://www.econbiz.de/10009412793
Saved in:
5
Advertising agency planning - conceptualising network relationships
Grant, Ian
;
McLeod, Charlotte
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 425-442
Persistent link: https://www.econbiz.de/10003492217
Saved in:
6
A grounded theory of doctors' information search behaviour : implications for information provision, pharmaceutical market entry and development
Black, Iain
;
Tagg, Stephen
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10003459048
Saved in:
7
The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
Valor, Carmen
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 675-695
Persistent link: https://www.econbiz.de/10003558859
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