Advertising agency planning - conceptualising network relationships
Ian Grant; Charlotte McLeod
| Year of publication: |
2007
|
|---|---|
| Authors: | Grant, Ian ; McLeod, Charlotte |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 23.2007, 5/6, p. 425-442
|
| Subject: | Werbeplanung | Advertising planning | Prinzipal-Agent-Theorie | Agency theory | Grounded Theory | Grounded theory | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492217