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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
51
Markenführung
51
Brand image
37
Markenimage
37
Beziehungsmarketing
35
Relationship marketing
35
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32
Social web
32
Großbritannien
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Marketingmanagement
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
Maclaran, Pauline
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Hamilton, Kathy
3
Hanmer-Lloyd, Stuart
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Brennan, Ross
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
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Journal of marketing management : MM
Journal of business research : JBR
2,081
Economisch statistische berichten : ESB
2,005
Journal of retailing and consumer services
1,953
International journal of consumer studies
773
NBER working paper series
767
International journal of hospitality management
742
Psychology & marketing
723
Working paper / National Bureau of Economic Research, Inc.
651
Discussion paper / Tinbergen Institute
624
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER Working Paper
583
Discussion paper series / IZA
537
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
450
SpringerLink / Bücher
422
SEO-rapport
402
Asia Pacific journal of marketing and logistics
400
The journal of product & brand management
398
European journal of marketing : EJM
387
Journal of advertising research
379
Journal of marketing research : JMR
372
Management science : journal of the Institute for Operations Research and the Management Sciences
369
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of marketing communications
353
The journal of brand management : an international journal
352
CESifo working papers
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
330
Journal of travel and tourism marketing
325
IZA Discussion Paper
322
Applied economics
321
Tourism management : research, policies, practice
316
Discussion paper / Centre for Economic Policy Research
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Technological forecasting & social change : an international journal
314
Marketing letters : a journal of research in marketing
313
IZA Discussion Papers
311
Journal of retailing
311
Tinbergen Institute Discussion Paper
310
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ECONIS (ZBW)
325
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1
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10
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325
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1
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
2
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
3
Becoming respectable : low-income young mothers, consumption and the pursuit of value
Banister, Emma N.
;
Hogg, Margaret K.
;
Budds, Kirsty
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 652-672
Persistent link: https://www.econbiz.de/10011577363
Saved in:
4
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
5
Compensatory consumption and consumer compromises : a state-of-the-art review
Koles, Bernadett
;
Wells, Victoria
;
Tadajewski, Mark
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 96-133
Persistent link: https://www.econbiz.de/10011883328
Saved in:
6
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
7
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
8
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
9
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
10
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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