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~isPartOf:"Journal of marketing management : MM"
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Protecting the Brand : Busting...
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Brand management
101
Markenführung
101
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
36
Markenimage
36
Brand
29
Markenartikel
28
Social Web
20
Social web
20
Internet marketing
12
Marketing management
12
Marketingmanagement
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Place marketing
8
Standortmarketing
8
brand orientation
7
Advertising effects
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Großbritannien
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
USA
5
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5
United States
5
brands
5
social media
5
Confidence
4
Corporate reputation
4
Customer satisfaction
4
Einzelhandel
4
Firmenimage
4
Handelsmarke
4
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106
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106
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5
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3
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English
106
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Cova, Bernard
3
McDonagh, Pierre
3
Baumgarth, Carsten
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Mitchell, Richard
2
Preece, Chloe
2
Quinn, Barry
2
Rowley, Jennifer
2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alpert, Frank
1
Anselmsson, Johan
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Ashton, John K.
1
Athwal, Navdeep
1
Aulōnitēs, Geōrgios I.
1
Baeza, Julia
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
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1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brown, Stephen
1
Buil, Isabel
1
Calderwood, Eric
1
Cantone, Luigi
1
Carlson, Jeffrey R.
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
645
The journal of brand management : an international journal
616
The journal of product & brand management
392
SpringerLink / Bücher
336
Journal of retailing and consumer services
312
European journal of marketing : EJM
141
Psychology & marketing
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of Product & Brand Management
124
Journal of strategic marketing
113
Marketing intelligence & planning
113
Journal of marketing research : JMR
112
Industrial marketing management : the international journal for industrial and high-tech firms
109
Journal of advertising research
109
Journal of marketing communications
109
Asia Pacific journal of marketing and logistics
107
Journal of marketing
107
International journal of hospitality management
105
Strategic Direction
100
The IUP journal of brand management : IJBRM
94
Springer eBook Collection
93
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
87
The Trademark reporter
85
Marketing letters : a journal of research in marketing
79
Journal of fashion marketing and management
76
Journal of promotion management : innovations in planning and applied research
76
Markenartikel : das Magazin für Markenführung
75
Research
74
Journal of international consumer marketing
73
Journal of promotion management : JPM
71
International journal of advertising : the review of marketing communications
68
International marketing review
68
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
67
Marketing : ZFP ; journal of research and management
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of retailing
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
62
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ECONIS (ZBW)
106
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1
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106
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date (oldest first)
1
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell
Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
2
Exploring the
brand
's world-as-asemblage : the
brand
as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 141-166
Persistent link: https://www.econbiz.de/10010511373
Saved in:
3
Brand
transformation : a performative approach to
brand
regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 84-106
Persistent link: https://www.econbiz.de/10010511383
Saved in:
4
From market orientation to
brand
orientation in the public sector
Gromark, Johan
;
Melin, Frans
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
Saved in:
5
Brand
orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
6
Brand
orientation : past, present, and future
Baumgarth, Carsten
;
Merrilees, Bill
;
Urde, Mats
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 973-980
Persistent link: https://www.econbiz.de/10010194424
Saved in:
7
Brand
orientation : past, present, and future
Baumgarth, Carsten
(
contributor
)
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1142
Persistent link: https://www.econbiz.de/10010194427
Saved in:
8
Brand
vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
9
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
10
Antecedents of consumer
brand
engagement and
brand
loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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