Brand orientation : past, present, and future
Carsten Baumgarth; Bill Merrilees; Mats Urde
| Year of publication: |
2013
|
|---|---|
| Authors: | Baumgarth, Carsten ; Merrilees, Bill ; Urde, Mats |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 9/10, p. 973-980
|
| Subject: | Markenartikel | Brand | USA | United States | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194424