//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product placement versus tradi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
307
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
101
Markenführung
101
Brand image
62
Markenimage
62
Beziehungsmarketing
47
Relationship marketing
47
Social Web
45
Social web
45
Großbritannien
43
United Kingdom
43
Internet marketing
35
Online-Marketing
35
Marketing
31
Advertising effects
27
Brand
27
Werbewirkung
27
Markenartikel
26
USA
25
United States
25
Emotion
23
Market research
21
Marketing theory
21
Marketingtheorie
21
Marktforschung
21
Personality psychology
18
Persönlichkeitspsychologie
18
Customer integration
16
Kundenintegration
16
Viral marketing
16
Virales Marketing
16
Advertising
15
Environmental consciousness
15
Umweltbewusstsein
15
Werbung
15
Cognition
14
Kognition
14
more ...
less ...
Online availability
All
Undetermined
110
Type of publication
All
Article
464
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
477
Aufsatz in Zeitschrift
477
Collection of articles of several authors
15
Sammelwerk
15
Conference paper
11
Konferenzbeitrag
11
Case study
10
Fallstudie
10
Conference proceedings
2
Konferenzschrift
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
477
Author
All
Piacentini, Maria
7
Tadajewski, Mark
7
Hewer, Paul
6
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Hunt, Shelby D.
4
Maclaran, Pauline
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Brown, Stephen
3
Brownlie, Douglas
3
Carrigan, Marylyn
3
Cova, Bernard
3
Dennis, Charles
3
Dermody, Janine
3
Devlin, James F.
3
Doherty, Anne Marie
3
Hanmer-Lloyd, Stuart
3
He, Hongwei
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Martin, Drew
3
McDonagh, Pierre
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Rowley, Jennifer
3
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,520
Journal of retailing and consumer services
2,026
SpringerLink / Bücher
794
International journal of hospitality management
788
Psychology & marketing
779
International journal of consumer studies
777
The journal of brand management : an international journal
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
617
NBER working paper series
551
European journal of marketing : EJM
534
European Journal of Marketing
509
The journal of product & brand management
509
Working paper / National Bureau of Economic Research, Inc.
457
Asia Pacific journal of marketing and logistics
451
Journal of advertising research
446
Journal of marketing communications
445
Industrial marketing management : the international journal for industrial and high-tech firms
439
Journal of marketing research : JMR
425
Journal of the Academy of Marketing Science
421
Management science : journal of the Institute for Operations Research and the Management Sciences
418
Journal of marketing
413
Journal of strategic marketing
411
Tourism management : research, policies, practice
410
Journal of Consumer Marketing
409
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
407
NBER Working Paper
407
Journal of travel and tourism marketing
403
Marketing intelligence & planning
397
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
Journal of Product & Brand Management
362
Marketing letters : a journal of research in marketing
359
Journal of retailing
346
Journal of international consumer marketing
344
Cogent business & management
337
Journal of fashion marketing and management
325
International journal of retail & distribution management
321
Journal of consumer behaviour : an international research review
314
The journal of consumer marketing
311
more ...
less ...
Source
All
ECONIS (ZBW)
477
Showing
1
-
10
of
477
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
2
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
3
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
4
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
5
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
6
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
7
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
8
Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott
;
Patterson, Anthony
;
Quinn, Lee
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
Saved in:
9
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
10
Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime
;
Yagüe Guillén, María Jesús
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003710232
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->