Narrow search
Showing 81 - 90 of 312
Cover Image
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Cover Image
Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
Cover Image
Food capacity in alternative food markets : visceral encounters, bodily interactions and contagious magic
Cherrier, Helene - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 602-623
Persistent link: https://www.econbiz.de/10011777742
Cover Image
Normalising alternative practices : the recovery, distribution and consumption of food waste
Gollnhofer, Johanna Franziska - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 624-643
Persistent link: https://www.econbiz.de/10011777744
Cover Image
Can consumers buy alternative foods at a big box supermarket?
Johnston, Josée - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10011777917
Cover Image
"Retweet for a chance to…" : an analysis of what triggers consumers to engage in seeded eWOM on Twitter
Soboleva, Alena; Burton, Suzan; Mallik, Girijasankar; … - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1120-1148
Persistent link: https://www.econbiz.de/10011850317
Cover Image
Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.; Naderer, Gabriele - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
Cover Image
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Cover Image
Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg; Yee, Thomas; Tombs, Alastair - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
Cover Image
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.; O'Connor, Peter; Martin, Brett A. S. - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369