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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Marketing theory
15
European Journal of Marketing
12
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12
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12
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11
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ECONIS (ZBW)
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1
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
2
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
Saved in:
3
Editorial: They're gr-r-reat! : introduction to the special issue
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009733494
Saved in:
4
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
5
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
6
Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen
;
Hackley, Christopher E.
;
Hunt, Shelby D.
; …
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
Saved in:
7
Once upon a market dreary : the prescient marketing principles of Edgar Allan Poe
Brown, Stephen
;
McGowan, Pauric
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10011988073
Saved in:
8
Harry Potter and the Service-Dominant Logic of Marketing: a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10008416576
Saved in:
9
They're gr-r-reat! Introduction to the special issue
Brown, Stephen
;
Ponsonby-McCabe, Sharon
- In:
Journal of marketing management : MM
29
(
2013
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010093115
Saved in:
10
Romancing the Market: Sex, Shopping and Subjective Personal Introspection
Brown, Stephen
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10006991403
Saved in:
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