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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
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Nonprofit versus for-profit health carecompetition : how service mix makesnonprofit hospitals more profitable
Moon, Jihwan
;
Shugan, Steven M.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10012180448
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The profitability of purchase limits during shortages
Moon, Jihwan
;
Shugan, Steven M.
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1197-1215
Persistent link: https://www.econbiz.de/10013474531
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