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Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de; Hildebrand, Christian; Ito, Kenichi; … - In: Journal of marketing research 56 (2019) 6, pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
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Helping those that hide : anticipated stigmatization drives concealment and a destructive cycle of debt
Moorhouse, Michael; Goode, Miranda; Cotte, June; … - In: Journal of marketing research 60 (2023) 6, pp. 1135-1153
Persistent link: https://www.econbiz.de/10014427474
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When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi - In: Journal of marketing research 56 (2019) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648