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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing"
~isPartOf:"NBER Working Paper"
~person:"Krishna, Aradhna"
~subject:"Communication"
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THE SElKATSUSHA AND THE FIGHT...
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Journal of marketing research : JMR
Journal of retailing
NBER Working Paper
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
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