//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"KDI School working paper series"
~person:"Viswanathan, Madhubalan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Line extension versus new bran...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Viswanathan, Madhubalan
Jung, Kwon
9
Childers, Terry L.
1
Choi, Changyong
1
John, George
1
Lee, Boon Young
1
Lee, Sun
1
Lee, Taejoon
1
Li, Xiaolin
1
Lim, Clement
1
Narasimhan, Om
1
Oh, Suntae
1
Tey, Leslie
1
Viswanathan, Madhu
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
KDI School working paper series
Journal of Business Research
5
Journal of business research : JBR
5
Journal of Consumer Affairs
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Psychology & marketing
2
European Journal of Marketing
1
Journal of Product Innovation Management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of management education : a publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding How Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories
Viswanathan, Madhubalan
;
Childers, Terry L.
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10006667562
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->