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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"NBER Working Paper"
~person:"Ailawadi, Kusum L."
~subject:"Emotion"
~subject:"Schätzung"
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THE SElKATSUSHA AND THE FIGHT...
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Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
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