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The identity of womenʹs clothing fashion opinion leaders
Summers, John O. - In: Journal of marketing research : JMR 7 (1970) 2, pp. 178-185
Persistent link: https://www.econbiz.de/10002900201
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Eliminating consumer biases in survey data by balanced tabulation
Benson, Purnell H. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 66-71
Persistent link: https://www.econbiz.de/10001900304
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Congruence relationships between self images and product brands
Dolich, Ira J. - In: Journal of marketing research : JMR 6 (1969) 1, pp. 80-84
Persistent link: https://www.econbiz.de/10002104763
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The effect of shelf space upon sales of branded products
Cox, Keith Kohn - In: Journal of marketing research : JMR 7 (1970) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10002034415
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Brand image and brand usage
Bird, M.; Channon, C.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 307-314
Persistent link: https://www.econbiz.de/10001911494
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An evaluation of the application of minimum Chisquare procedures to stochastic models of Brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing research : JMR 10 (1973) 4, pp. 421-427
Persistent link: https://www.econbiz.de/10001920481
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An experiment in brand choice
Charlton, P.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 13 (1976) 2, pp. 152-160
Persistent link: https://www.econbiz.de/10001991195
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Correlates of brand loyality : some positive results
Carman, James M. - In: Journal of marketing research : JMR 7 (1970) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10001978008
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The theory of stochastic preference and brand switching
Bass, Frank M. - In: Journal of marketing research : JMR 11 (1974) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
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Attitude, social influence, personal norm, and intention interactions as related to brand purchase behavior
Bonfield, E. H. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 379-389
Persistent link: https://www.econbiz.de/10001932369