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~isPartOf:"Journal of marketing research : JMR"
~person:"Johnson, Garrett A."
~subject:"Werbung"
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Journal of marketing research : JMR
Simon Business School working paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
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