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~isPartOf:"Journal of marketing research : JMR"
~subject:"Glaubwürdigkeit"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
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Ende der Illusionen? : Bewußts...
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What drives key informant accuracy?
Homburg, Christian
;
Klarmann, Martin
;
Reimann, Martin
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009580796
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