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~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
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Konsumentenverhalten
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Marktforschung
385
Market research
172
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Consumer behaviour
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Dahl, Darren W.
5
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Journal of marketing research : JMR
Journal of business research : JBR
35
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
17
Journal of retailing and consumer services
15
Marketing letters : a journal of research in marketing
15
International journal of market research
14
International journal of wine business research : IJWBR
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Consumer goods Europe
10
International journal of consumer studies
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Journal of economic psychology : research in economic psychology and behavioral economics
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
The journal of brand management : an international journal
9
European journal of operational research : EJOR
8
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
European journal of marketing : EJM
7
Journal of business economics : JBE
7
Journal of fashion marketing and management
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Amfiteatru economic : an economic and business research periodical
6
Handbuch der Marktforschung
6
Harvard business review : HBR
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Die Betriebswirtschaft : DBW
5
European journal of marketing
5
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ECONIS (ZBW)
86
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1
How experience variety shapes postpurchase product evaluation
Etkin, Jordan
;
Sela, Aner
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
Saved in:
2
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
3
Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
Saved in:
4
Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
Saved in:
5
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
6
Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
Saved in:
7
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
8
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
9
Disaggregate tree-structured modeling of consumer choice data
Currim, Imran S.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10001054427
Saved in:
10
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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