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Geschichte der Werbung
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Werbung
62
Advertising
45
Advertising effects
24
Werbewirkung
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Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
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Online-Marketing
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Journal of marketing research : JMR
NBER working paper series
306
Working paper / National Bureau of Economic Research, Inc.
286
Journal of advertising research
236
NBER Working Paper
222
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
168
SpringerLink / Bücher
166
Journal of marketing communications
147
Discussion paper / Centre for Economic Policy Research
116
Journal of historical research in marketing
115
Europäische Hochschulschriften / 5
110
Springer eBook Collection
96
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
88
Journal of promotion management : JPM
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
The economic history review : a journal of economic and social history
75
European journal of operational research : EJOR
73
Journal of marketing
73
European journal of marketing : EJM
67
The journal of economic history
66
Business history
64
Journal of promotion management : innovations in planning and applied research
64
CESifo working papers
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
54
Jahrbuch für Wirtschaftsgeschichte
54
Psychology & marketing
53
Wirtschafts- und Verwaltungsstudien mit besonderer Berücksichtigung Bayerns
53
Journal of current issues and research in advertising : JCIRA
51
Discussion papers / CEPR
49
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
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ECONIS (ZBW)
62
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1
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1
The competitive implications of relevant-set response analysis
Hauser, John R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
Saved in:
2
The relationship between advertising and product quality over the product life cycle : a contingency theory
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 64-71
Persistent link: https://www.econbiz.de/10001044060
Saved in:
3
The role of attitude toward the ad as a mediator of advertising effectiveness : a test of competing explanations
MacKenzie, Scott B.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10001011978
Saved in:
4
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
Saved in:
5
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
6
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
7
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
8
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
9
Thin slice impressions : how advertising evaluation depends on exposure duration
Chakravarty, Anindita
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10011537817
Saved in:
10
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
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