//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marktforschung im Europamarkt...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
385
Market research
172
Vereinigte Staaten
74
Consumer behaviour
63
Konsumentenverhalten
63
Verbraucher
40
Markenartikel
22
Produktgestaltung
13
Conjoint analysis
12
Conjoint-Analyse
12
Präferenztheorie
11
Theorie
11
Theory
11
Theory of preferences
11
1987
9
Brand image
9
Experiment
9
Markenimage
9
Bayes-Statistik
8
Bayesian inference
8
Befragung
8
Interview
8
Marketing
8
Personality psychology
8
Persönlichkeitspsychologie
8
Cognition
7
Kognition
7
Product design
7
Advertising effects
6
Cluster analysis
6
Clusteranalyse
6
Emotion
6
Measurement
6
Messung
6
Preismanagement
6
Pricing strategy
6
Product differentiation
6
Produktdifferenzierung
6
Sales promotion
6
Verkaufsförderung
6
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
386
Type of publication (narrower categories)
All
Article in journal
172
Aufsatz in Zeitschrift
172
Language
All
Undetermined
211
English
175
Author
All
Green, Paul E.
9
Dahl, Darren W.
5
Frank, Ronald E.
5
Massy, William F.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Darden, William R.
4
Dhar, Ravi
4
Lenk, Peter J.
4
Aaker, David A.
3
Bass, Frank M.
3
Blattberg, Robert C.
3
Boyd jr., Harper W.
3
Day, George S.
3
Dillon, William R.
3
Du, Rex Yuxing
3
Ehrenberg, A. S. C.
3
Grewal, Rajdeep
3
Henry, Walter A.
3
Huber, Joel
3
Jong, Martijn G. de
3
Kahn, Barbara E.
3
Kamakura, Wagner A.
3
Khan, Uzma
3
Kivetz, Ran
3
Mayer, Charles S.
3
Montgomery, David B.
3
Morrison, Donald G.
3
Naik, Prasad A.
3
Patrick, Vanessa M.
3
Perreault jr., William D.
3
Pieters, Rik
3
Rao, Vithala R.
3
Staelin, Richard
3
Sudman, Seymour
3
Zhao, Min
3
Alpert, Mark I.
2
Batsell, Richard R.
2
Briesch, Richard A.
2
Carmone, Frank J.
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
SpringerLink / Bücher
1,703
Springer eBook Collection
398
Gabler Edition Wissenschaft
353
Springer eBook Collection / Business and Economics
350
Europäische Hochschulschriften / 5
340
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
328
Research
262
Intereconomics : review of European economic policy
235
Discussion paper series / IZA
219
Discussion paper / Centre for Economic Policy Research
199
Lehrbuch
191
Journal of marketing
183
IZA Discussion Paper
175
Working paper
169
Europa-Archiv / Beiträge und Berichte : Zeitschrift für internationale Politik ; Halbmonatsschrift der Deutschen Gesellschaft für Auswärtige Politik
165
United Nations publication
164
Ifo Schnelldienst
161
Overseas business reports : OBR
159
Working paper / National Bureau of Economic Research, Inc.
159
NBER working paper series
158
Edward Elgar E-Book Archive
150
NBER Working Paper
137
Jahrbuch der Absatz- und Verbrauchsforschung
135
Journal of business research : JBR
135
Sonderbericht / Europäischer Rechnungshof
128
Die Bank
126
ifo Schnelldienst
122
Journal of common market studies : JCMS
116
CESifo working papers
115
Aussenwirtschaft : schweizerische Zeitschrift für internationale Wirtschaftsbeziehungen ; the Swiss review of international economic relations
112
European treaty series : agreements and conventions concluded between the members of the Council of Europe
112
Ifo-Schnelldienst
109
Euromoney
102
Gabler Research
101
International journal of market research : JMRS ; the journal of the Market Research Society
101
essentials
99
European economy <Luxembourg> / Occasional papers
98
Hamburger Schriften zur Marketingforschung
95
Journal of air transport management
91
more ...
less ...
Source
All
ECONIS (ZBW)
386
Showing
1
-
10
of
386
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Operations research in European marketing
Ramond, Charles K.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10002679730
Saved in:
2
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
3
Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
Saved in:
4
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
5
Latent class models for the analysis of behavioral hierarchies
Feick, Lawrence F.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10001036288
Saved in:
6
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
7
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
Saved in:
8
Identifying the generics-prone consumer : a meta-analysis
Szymanski, David M.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001036425
Saved in:
9
"Don't know" item nonresponse in a telephone survey : effects of question form and respondent characteristics
Leigh, James H.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 418-424
Persistent link: https://www.econbiz.de/10001036426
Saved in:
10
Constrained discrimination via MDI estimation : the use of additional information in segmentation analysis
Kumar, Ajith
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 396-403
Persistent link: https://www.econbiz.de/10001036429
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->