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Market share determination : a low cost approach
Stern, Louis W. - In: Journal of marketing research : JMR 1 (1964) 3, pp. 40-45
Persistent link: https://www.econbiz.de/10002928429
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Environmental determinants of decision-making uncertainty in marketing channels
Achrol, Ravi S. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10001044062
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Power measurement in the distribution channel/ Adel I. El-Ansary and Louis W. Stern
El-Ansary, Adel I.; Stern, Louis W. - In: Journal of marketing research : JMR 9 (1972) 1, pp. 47-52
Persistent link: https://www.econbiz.de/10002110867
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A sociopsychological explanation for why marketing channel members relinquish control
Anand, Punam; Stern, Louis W. - In: Journal of marketing research : JMR 22 (1985) 4, pp. 365-376
Persistent link: https://www.econbiz.de/10001829849
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Conflict measurement in the distribution channel
Rosenberg, Larry J.; Stern, Louis W. - In: Journal of marketing research : JMR 8 (1971) 4, pp. 437-442
Persistent link: https://www.econbiz.de/10002763273
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Managing conflict in distribution channels : a laboratory study
Stern, Louis W.; Sternthal, Brian; Craig, C. Samuel - In: Journal of marketing research : JMR 10 (1973) 2, pp. 169-179
Persistent link: https://www.econbiz.de/10002928293
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Examining the Impact of Destructive Acts in Marketing Channel Relationships
Hibbard, Jonathan D.; Kumar, Nirmalya; Stern, Louis W. - In: Journal of marketing research : JMR 38 (2001) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10006659709