Environmental determinants of decision-making uncertainty in marketing channels
Ravi S. Achrol and Louis W. Stern
| Year of publication: |
1988
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|---|---|
| Authors: | Achrol, Ravi S. |
| Other Persons: | Stern, Louis W. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 1, p. 36-50
|
| Subject: | Marktforschung | Market research | Vertriebsweg | Distribution channel | Theorie | Theory | 1987 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001044062