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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
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Selective sensitization : consuming a food activates a goal to consume its complements
Huh, Young Eun; Vosgerau, Joachim; Morewedge, Carey K. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 1034-1049
Persistent link: https://www.econbiz.de/10011648438
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Pleasure as a substitute for size : how multisensory imagery can make people happier with smaller food portions
Cornil, Yann; Chandon, Pierre - In: Journal of marketing research : JMR 53 (2016) 5, pp. 847-864
Persistent link: https://www.econbiz.de/10011600591
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Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
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Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina; Inman, J. Jeffrey - In: Journal of marketing research : JMR 52 (2015) 6, pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
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When budgeting backfires : how self-imposed price restraints can increase spending
Larson, Jeffrey S.; Hamilton, Ryan - In: Journal of marketing research : JMR 49 (2012) 2, pp. 218-230
Persistent link: https://www.econbiz.de/10009524190
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Expense neglect in forecasting personal finances
Berman, Jonathan Z.; Tran, An T. K.; Lynch, John G.; … - In: Journal of marketing research : JMR 53 (2016) 4, pp. 535-550
Persistent link: https://www.econbiz.de/10011537778
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Anticipation of future variety reduces satiation from current experiences
Sevilla, Julio; Zhang, Jiao; Kahn, Barbara E. - In: Journal of marketing research : JMR 53 (2016) 6, pp. 954-968
Persistent link: https://www.econbiz.de/10011648416
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The effect of stress on consumer saving and spending
Durante, Kristina M.; Laran, Juliano - In: Journal of marketing research : JMR 53 (2016) 5, pp. 814-828
Persistent link: https://www.econbiz.de/10011600586
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We are what we consume : the influence of food consumption on impulsive choice
Mishra, Arul; Mishra, Himanshu - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1129-1137
Persistent link: https://www.econbiz.de/10008796507