When budgeting backfires : how self-imposed price restraints can increase spending
Year of publication: |
2012
|
---|---|
Authors: | Larson, Jeffrey S. ; Hamilton, Ryan |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 218-230
|
Subject: | Privater Konsum | Private consumption | Preisniveau | Price level | Konsumentenverhalten | Consumer behaviour | Experiment |
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