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Making marketing research more effective by using the administrative process
Boyd jr., Harper W.; Britt, Steuart Henderson - In: Journal of marketing research : JMR 2 (1965) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10002026771
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On the use of marketing research in the emerging economies
Boyd jr., Harper W.; Frank, Ronald E.; Massy, William F. - In: Journal of marketing research : JMR 1 (1964) 4, pp. 20-23
Persistent link: https://www.econbiz.de/10002026851
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What big agency men in Europe think of copy testing methods
Boyd jr., Harper W.; Ray, Michael L. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 219-223
Persistent link: https://www.econbiz.de/10002026876