What big agency men in Europe think of copy testing methods
Year of publication: |
1971
|
---|---|
Authors: | Boyd jr., Harper W. ; Ray, Michael L. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 2, p. 219-223
|
Subject: | Werbungsunternehmung | Vereinigte Staaten | Europa |
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