//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Werbeträger-Analyse in der...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
62
Advertising
45
Advertising effects
24
Werbewirkung
24
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
16
Online-Marketing
16
advertising
16
Vereinigte Staaten
7
Experiment
6
Marktforschung
6
Theorie
6
Theory
6
Feldforschung
4
Field research
4
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
Psychology of advertising
3
Search engine
3
Suchmaschine
3
Vertriebsweg
3
Werbepsychologie
3
field experiments
3
persuasion
3
Advertising regulation
2
Cognition
2
Demand
2
Direct marketing
2
Direktmarketing
2
Fernsehwerbung
2
Forecast
2
Internet
2
Kognition
2
Manipulation
2
Markenartikel
2
Market research
2
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Case study
1
Fallstudie
1
Language
All
English
45
Undetermined
17
Author
All
Danaher, Peter J.
3
Allen, Chris T.
2
Heerde, Harald J. van
2
Pieters, Rik
2
Wright, Peter L.
2
Aaker, David A.
1
Albers, Sönke
1
Anderson, Eric T.
1
Barasch, Alixandra
1
Bart, Yakov
1
Baumgarten, Steven A.
1
Belch, George E.
1
Berger, Jonah
1
Berman, Jonathan Z.
1
Bharadwaj, Sundar
1
Bijmolt, Tammo H. A.
1
Bither, Stewart W.
1
Bogart, Leo
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Bucklin, Randolph E.
1
Burke, Marian C.
1
Cannella, Albert A. <Jr.>
1
Chakravarty, Anindita
1
Chen, Yuxin
1
Cooper, Sanford L.
1
Critcher, Clayton R.
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Diaz, Fernando
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Edell, Julie A.
1
Ekstrand-Abueg, Matthew
1
Elsen, Millie
1
Fang, Eric
1
Fitzsimons, Gráinne
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Management science : journal of the Institute for Operations Research and the Management Sciences
92
European journal of operational research : EJOR
83
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
SpringerLink / Bücher
62
NBER working paper series
59
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Working paper / National Bureau of Economic Research, Inc.
49
Journal of current issues and research in advertising
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
45
Europäische Hochschulschriften / 5
44
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
CESifo working papers
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of global marketing
32
Advertising theory
31
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
2
Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
Saved in:
3
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
4
Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna
;
Zhu, Rui Juliet
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
The braggart's dilemma : on the social rewards and penalties of advertising prosocial behavior
Berman, Jonathan Z.
;
Levine, Emma E.
;
Barasch, Alixandra
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10010526403
Saved in:
7
The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
Saved in:
8
Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang
;
Bharadwaj, Sundar
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
Saved in:
9
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
10
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->