The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Year of publication: |
2014
|
---|---|
Authors: | Özturan, Peren ; Ozsomer, Aysegul ; Pieters, Rik |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 2, p. 139-152
|
Subject: | economic contraction and expansion | market orientation | responsiveness | advertising spending | proactive marketing | Marketingmanagement | Marketing management | Türkei | Turkey | Werbung | Advertising |
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