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Social context and advertising memory
Puntoni, Stefano; Tavassoli, Nader T. - In: Journal of marketing research : JMR 44 (2007) 2, pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
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Category- versus brand-level advertising messages in a highly regulated environment
Kolsarici, Ceren; Vakratsas, Demetrios - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1078-1089
Persistent link: https://www.econbiz.de/10008796545
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Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
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Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna; Zhu, Rui Juliet - In: Journal of marketing research : JMR 44 (2007) 4, pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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The braggart's dilemma : on the social rewards and penalties of advertising prosocial behavior
Berman, Jonathan Z.; Levine, Emma E.; Barasch, Alixandra; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 90-104
Persistent link: https://www.econbiz.de/10010526403
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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren; Ozsomer, Aysegul; Pieters, Rik - In: Journal of marketing research : JMR 51 (2014) 2, pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang; Bharadwaj, Sundar - In: Journal of marketing research : JMR 50 (2013) 6, pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.; Dagger, Tracey S. - In: Journal of marketing research : JMR 50 (2013) 4, pp. 517-534
Persistent link: https://www.econbiz.de/10009786153