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Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma; Gill, Tripat; Jiang, Ying - In: Journal of marketing research : JMR 52 (2015) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
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Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
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Seeing the big picture : the effect of height on the level of construal
Aggarwal, Pankaj; Zhao, Min - In: Journal of marketing research : JMR 52 (2015) 1, pp. 120-133
Persistent link: https://www.econbiz.de/10010526401
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng; Ratner, Rebecca K. - In: Journal of marketing research : JMR 52 (2015) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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Stockpiling points in linear loyalty programs
Stourm, Valeria; Bradlow, Eric T.; Fader, Peter - In: Journal of marketing research : JMR 52 (2015) 2, pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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The challenge of retaining customers acquired with free trials
Datta, Hannes; Foubert, Bram; Heerde, Harald J. van - In: Journal of marketing research : JMR 52 (2015) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.; Gijsbrechts, Els; Paap, Richard - In: Journal of marketing research : JMR 52 (2015) 2, pp. 200-216
Persistent link: https://www.econbiz.de/10010526562