Seeing the big picture : the effect of height on the level of construal
Year of publication: |
2015
|
---|---|
Authors: | Aggarwal, Pankaj ; Zhao, Min |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 1, p. 120-133
|
Subject: | construal level | consumer preference | processing style | physical height | grounded cognition | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
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