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Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
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Buyer-Seller Relationships in Business Markets
Cannon, Joseph P.; Perreault Jr, William D. - In: Journal of marketing research : JMR 36 (1999) 4, pp. 439-460
Persistent link: https://www.econbiz.de/10006664531
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Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.; Perreault, William D. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10002046080