Essentials of marketing : a marketing strategy planning approach
William D. Perreault, Jr.; Joseph P. Cannon; E. Jerome McCarthy
| Year of publication: |
2010 ; 12th ed
|
|---|---|
| Authors: | Perreault, William D. ; Cannon, Joseph P. ; McCarthy, Edmund Jerome |
| Publisher: |
New York, NY : McGraw-Hill/Irwin |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIX, 691 p. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index 1010 |
| ISBN: | 978-0-07-340481-3 ; 0-07-340481-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863569