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When 2+2 is not the same as 1+3 : variations in price sensivity across components of partitioned prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10003756212
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Channel negotiations with information asymmetries : contingent influences of communication and trustworthiness reputations
Srivastava, Joydeep; Chakravarti, Dipankar - In: Journal of marketing research : JMR 46 (2009) 4, pp. 557-572
Persistent link: https://www.econbiz.de/10003872343
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Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep; Chakravarti, Dipankar - In: Journal of marketing research : JMR 48 (2011) 5, pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
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An Experimental and Theoretical Analysis of Price-Matching Refund Policies
Jain, Sanjay; Srivastava, Joydeep - In: Journal of marketing research : JMR 37 (2000) 3, pp. 351-362
Persistent link: https://www.econbiz.de/10006661868
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Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations
Srivastava, Joydeep; Chakravarti, Dipankar - In: Journal of marketing research : JMR 46 (2009) 4, pp. 557
Persistent link: https://www.econbiz.de/10008274864
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Price Presentation Effects in Purchases Involving Trade-Ins
Srivastava, Joydeep; Chakravarti, Dipankar - In: Journal of marketing research : JMR 48 (2011) 5, pp. 910-920
Persistent link: https://www.econbiz.de/10009966654
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When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices
Hamilton, Rebecca W.; Srivastava, Joydeep - In: Journal of marketing research : JMR 45 (2008) 4, pp. 450-461
Persistent link: https://www.econbiz.de/10008076034
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Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach
Raghubir, Priya; Krishna, Aradhna - In: Journal of marketing research : JMR 36 (1999) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10006665771
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When Do Price Promotions Affect Pretrial Brand Evaluations
Raghubir, Priya; Corfman, Kim - In: Journal of marketing research : JMR 36 (1999) 2, pp. 211-222
Persistent link: https://www.econbiz.de/10006666715
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Coupon Value: A Signal for Price?
Raghubir, Priya - In: Journal of marketing research : JMR 35 (1998) 3, pp. 316-324
Persistent link: https://www.econbiz.de/10006669539