Channel negotiations with information asymmetries : contingent influences of communication and trustworthiness reputations
Year of publication: |
2009
|
---|---|
Authors: | Srivastava, Joydeep ; Chakravarti, Dipankar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 4, p. 557-572
|
Subject: | Vertriebsweg | Distribution channel | Asymmetrische Information | Asymmetric information | Verhandlungen | Negotiations |
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