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~isPartOf:"Journal of marketing research : JMR"
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Wind, Yoram
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Journal of marketing research : JMR
Legends in marketing
11
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8
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6
European Journal of Marketing
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Marketing research : a magazine of management and applications
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Behavioral models for market analysis : foundations for marketing action
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The network challenge : strategy, profit, and risk in an interlinked world
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Consumer and industrial buying behavior
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Continuing to broaden the marketing concept : making the world a better place
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Does marketing need reform? : fresh perspectives on the future
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Editor's series in marketing
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Effects of globalization on the firm
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Evolution of innovation management : trends in an international context
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Financial times handbook of management
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Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
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Innovation diffusion models of new product acceptance
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Interfaces : the INFORMS journal on the practice of operations research
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International Journal of Forecasting
1
International Series in Quantitative Marketing
1
International marketing ; Vol. 1
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International marketing ; Vol. IV
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International series in quantitative marketing : ISQM
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Journal of Advertising Research
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Journal of Consumer Marketing
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Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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2
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
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3
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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