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Green, Paul E.
17
Wind, Yoram
3
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Journal of marketing research : JMR
Legends in marketing
17
Journal of advertising research
13
Fundamentals of marketing research ; Vol. 6
10
Journal of marketing
9
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
European Journal of Operational Research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European journal of operational research : EJOR
4
Journal of Business Research
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Business Horizons
3
Business horizons
3
European Journal of Marketing
3
Journal of Consumer Research
3
Journal of business research : JBR
3
Journal of the Market Research Society : JMRS
3
Marketing models : quantitative and behavioral
3
New-product forecasting : models and applications
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Decision sciences : DS
2
European journal of marketing : EJM
2
International series in quantitative marketing
2
Journal of the Academy of Marketing Science
2
Journal of the American Statistical Association : JASA
2
Marketing management and strategy : a reader
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall foundations of marketing series
2
Prentice-Hall international series in management
2
Review of marketing research
2
Statistics & Probability Letters
2
The network challenge : strategy, profit, and risk in an interlinked world
2
Addison-Wesley series in marketing
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ECONIS (ZBW)
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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2
Modifying Cluster-Based Segments to Enhance Agreement With an Exogenous Response Variable
Krieger, Abba M.
;
Green, Paul E.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 351-363
Persistent link: https://www.econbiz.de/10006679188
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3
Brand-features congruence mapping
Green, Paul E.
;
Wind, Yoram
;
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
Saved in:
4
Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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5
Bayesian classification procedures in analyzing customer characteristics
Green, Paul E.
- In:
Journal of marketing research : JMR
1
(
1964
)
2
,
pp. 44-50
Persistent link: https://www.econbiz.de/10002539149
Saved in:
6
On the analysis of interactions in marketing research data
Green, Paul E.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 410-420
Persistent link: https://www.econbiz.de/10002539929
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7
On the robustness of multidimensional scaling techniques
Green, Paul E.
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 73-81
Persistent link: https://www.econbiz.de/10002539981
Saved in:
8
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
Saved in:
9
Household correlates of purchase price for grocery products
Frank, Ronald E.
;
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
Saved in:
10
Behavioral experiment in two-person bargaining
Green, Paul E.
;
Gross, Irwin
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 374-379
Persistent link: https://www.econbiz.de/10002539347
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