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Price Perceptions and Consumer Shopping Behavior: A Field Study
Lichtenstein, Donald R.; Ridgway, Nancy M.; Netemeyer, … - In: Journal of marketing research : JMR 30 (1993) 2, pp. 234-245
Persistent link: https://www.econbiz.de/10006690594
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Does selective sales force training work?
Atefi, Yashar; Ahearne, Michael; Maxham, James G., III.; … - In: Journal of marketing research : JMR 55 (2018) 5, pp. 722-737
Persistent link: https://www.econbiz.de/10011958188
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The relationship between perceived and objective price-quality
Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
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The effect of reference point diagnosticity on attractiveness and intentions ratings
Suk, Kwanho; Yoon, Song-oh; Lichtenstein, Donald R.; … - In: Journal of marketing research : JMR 47 (2010) 5, pp. 983-995
Persistent link: https://www.econbiz.de/10008666335
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The influence of price presentation order on consumer choice
Suk, Kwanho; Lee, Jiheon; Lichtenstein, Donald R. - In: Journal of marketing research : JMR 49 (2012) 5, pp. 708-717
Persistent link: https://www.econbiz.de/10009659286
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How graphic visual health warnings affect young smokers' thoughts of quitting
Andrews, J. Craig; Netemeyer, Richard G.; Kees, Jeremy; … - In: Journal of marketing research : JMR 51 (2014) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10010362219