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The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan; Horsky, Sharon; Zeithammer, Robert - In: Journal of marketing research : JMR 53 (2016) 5, pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
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Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin; Peters, Kay; Naik, Prasad A. - In: Journal of marketing research : JMR 49 (2012) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
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New drug diffusion when forward-looking physicians learn from patient feedback and detailing
Chintagunta, Pradeep K.; Goettler, Ronald L.; Kim, Minki - In: Journal of marketing research : JMR 49 (2012) 6, pp. 807-821
Persistent link: https://www.econbiz.de/10009688811
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Discovering how advertising grows sales and builds brands
Bruce, Norris I.; Peters, Kay; Naik, Prasad A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
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Advertising and consumer awareness of new, differentiated products
Barroso, Alicia; Llobet, Gerard - In: Journal of marketing research : JMR 49 (2012) 6, pp. 773-792
Persistent link: https://www.econbiz.de/10009688821