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Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.; McFarland, Richard G.; Kwon, Soongi; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
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The role of reciprocity in clarifying the performance payoff of relational behavior
Hoppner, Jessica J.; Griffith, David A. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 920-928
Persistent link: https://www.econbiz.de/10009355013
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The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships
Griffith, David A.; Hoppner, Jessica J.; Lee, Hannah S.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10011653104