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The effect of recycling versus trashing on consumption : theory and experimental evidence
Sun, Monic; Trudel, Remi - In: Journal of marketing research : JMR 54 (2017) 2, pp. 293-305
Persistent link: https://www.econbiz.de/10011697373
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Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.; Trudel, Remi - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
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Why didn't i think of that? : self-regulation through selective information processing
Trudel, Remi; Murray, Kyle B. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 701-712
Persistent link: https://www.econbiz.de/10009272391
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Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
Noseworthy, Theodore J; Trudel, Remi - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10010011262